NetherOps was born in it. Molded by it.
Hobbes had a word for the life that ungoverned revenue produces: nasty, brutish, and short. Governance is the sovereign the revenue stack never installed.
GTM engineering for cybersecurity companies — Series A through pre-IPO. Operator-run. Method-governed. Engine-supported.
Methodology owned by Heretics, run by NetherOps, encoded into the OpptyCon engine. Built on cyber's actual physics — 6–12 month sales cycles, CISO + IT + Legal + Procurement buying committees, FedRAMP/SOC2 drag, SE-heavy deals. Every engagement starts with a model. Every model starts with constraints. Thresholds are the strategy.
Full-stack GTM design for cyber — ICP governance through pipeline operations. Not a playbook — an operating practice tuned to the way cyber actually buys.
CMO / VP Marketing / RevOps capacity with OpptyCon governance baked in. Cyber-native operators who've sat in your seat.
Demand gen, digital, content, ABM, channel — every motion tied to a governing model with feedback flowing upward. Compliance-aware. SE-aware.
The complete governed revenue architecture — seven horizontal layers, five agents, closed-loop control. Read it all.
Built for cybersecurity companies from Series A through pre-IPO — ARR $3M–$100M. 30-minute briefing — we'll map your current GTM to the governed architecture and show you what changes.